How come everyone knows what to do except the actual businesses?

Thanks Bulletin for telling me what's best for my business.

"Don't Kill Downtown Festivals, Tame Them."

These are the same arguments I've heard for 30 years.

"There are already limits on the number of festivals"...."that can close off downtown streets."

Some limit. 3 weekends out of 4. So they let us have one summer weekend per month to actually benefit from the summer business.

"Reservations for July and August dates will probably be full for the next 100 years...." "Demand for January and February for street closures is typically light.:

And yet somehow -- it's O.K for downtown businesses to pay their high rents during the "typically light" months. But outside vendors are allowed to avoid these months, and cherry pick our busiest season.

"There have been questions and concerns about downtown street closures for years."

And these questions and concerns have been utterly ignored. I should know -- I think I've been about the only downtown business owner who has been willing to go on record. What's most interesting about this, is that they have pushed these events so hard that others are finally speaking up.

"It's not like the city can just look through the books of all the downtown businesses and tally up the sales data."

Hey, my business goes down during events. I'm not lying. But somehow that fact falls on deaf ears.

"The crowds also bring exposure if they don't bring immediate sales. That exposure can encourage visitors to make more trips."

Wait a minute. Didn't you just ask for evidence? Prove the above assertion, because I don't believe it's true any more, no matter how much sense it makes on the surface. Really. Prove it.

In fact, I've told the Bulletin that I think they should do a survey of other cities, to see how they handle these things. How often are streets closed in downtown districts? How often in the summer? What are the restrictions and costs? Are there any studies (not paid for by the promotion industry) that actually prove the long term benefits?

" Bend has a downtown that many communities would love to have. The city must not jeopardize Bend's vibrancy..."

You know what? That's just insulting. It isn't the festivals that make downtown vibrant! It's the businesses. The festivals are feeding off that vibrancy, not the other way around. These street closures should be in proportion to how much we need them. Years ago, downtown Bend needed as many events as possible.

But as we actually succeeded, we should have begun to tail off on the number of events but instead -- like Frankenstein's monster -- they've taken on a momentum that apparently can't be stopped.

It is unbelievably frustrating to see these events continually expand.

Speaking From The Brambles.

Speaking from the brambles,
behind my wall of thorns,
I give my sage and pine advice,
through branches I can't be heard.

I've hollowed out my nest,
my view is veined with leaves,
The trees are old and hoary,
they tilt and they shed.

The sky leaks when it rains,
Winter is coming.
Snow falls around me, and
melts on my head.

Speaking from the brambles,
behind my wall of thorns,
I give my sage (and pine) advice,
knowing I can't be heard.



OR: Would this be better? Or just different?



Speaking from the brambles,
"I wouldn't do that if I were you!"

Behind my wall of thorns,
"Whoops!"

I give my sage (and pine) advice,
"That's gotta hurt!"

Through the branches, I can't be heard,
"Told you so!"

I've hollowed out a nest,
"You can visit but don't stay!"

My view is veined with leaves,
"Watch out for that hole!"

The sky leaks, when it rains,
"Winter is coming!"

The trees are old and hoary,
"Seen it all before!"

They tilt and shed,
"Ouch!"

I hide behind my wall of thorns,
and feather my nest.
And give my best advice.

Why do you write a book? Because it's there.

My original springboard to writing was the thought: "Write a story." Simply that. I'm back to using that as my mantra.

I spend a lot of time just thinking about, mulling over my book.

It doesn't seem like I'm accomplishing much, but that's part of the process. Hard to distinguish sometimes whether I'm just being lazy or I'm letting my subconscious work on it.

I want to be disciplined, but I don't want to force it. There is a fine line there.

As I've said before, the writing process is at least as important as the creativity in actually accomplishing a book. Maybe more so. I can let my imagination run wild, but if I can't get it down on paper effectively, so what?

This may sound conceited, but I don't have doubt in my technical ability to 'write.' I also feel I have the creative chops. But the working process? That's more than half the battle to me. Doing the work.

Writing has has given some purpose to my non-working (businessman) life. That is, I've always tended to sit around and ponder things anyway, as part of my personality, so at least this sitting around and pondering is serving a purpose...

After my first three books were published, I could justify no end of sitting around and pondering.

Sitting in an easy chair, in a dark living room, quiet, a notebook on my lap. It brings back some nostalgic memories.

What subverted my writing career before was my own habits. They weren't effective. I would both over write and under write and not in the correct proportions. Especially my first book, STAR AXE. The final draft probably needed more, but it got published.

My second and third books (SNOWCASTLES and ICETOWERS)) came relatively easy, and were accepted right away, but probably needed a bit more work. Still, they are the model for what I'm trying to write now. Push through a first draft, then go back and flesh it out.

My fourth and fifth books were undercooked (under mulled, if you will) and my sixth book (DEVILTREE) was over cooked, refried, burned and salted and frozen and reheated and.....well, it actually turned out pretty good, but not to me.

I'd have to say my seventh book was on overreaction to that and thus, undercooked.

After that, I was so leery about the whole process that I think I created a writer's block. Which more or less lasted 25 years.

Now I'm back to: "Tell a story."

This is the first time I've been able to put together all the working lessons from those experiences and effectively follow through (so far.)

My idea has been to:

Write a first draft, at a pace that keeps the creative and the discipline in line with each other. Then, plan out the second draft and write it. Then, make final corrections (not so much rewriting the whole book again.)

I think this is going to be a much more satisfying experience than I expected. Just finishing the first draft is making me feel like a writer again. I needed to prove to myself that I'm not all talk. The blog has helped. Being at the store and talking to people about creativity has helped. Seeing the possibilities of online and/e-books and have some people encouraging me in that direction has helped.

But the biggest difference is pretty mundane. I have the time, finally. I'm guessing my average time off at the store over the last 25 years has been about 1 day a week. Sometimes it was 2 days, often it was no days off. The few times I had more time off I was so involved with expansions and employees that I really didn't have time off at all.

I've noticed before that I can't even think about writing creatively unless I have 3 days in a row, and that's barely enough. Four days is better, five days and it can be done.

But you still have to commit.

To use a huge cliche, I think it's a lot like climbing a mountain. You take those first few steps and look up and think, "Oh, My God. What have I started?" You get halfway up, and you're just slogging. But you get to the top, and you've accomplished it.

That is -- almost -- enough. Add in some liking of the book by the wife and some friends and the writer's group, and that helps too.

But you can't count on a book doing much more than that.

Why do you write a book? Because it's there.

Downtown Comings and Goings. 10/14/11.

I started to write this up a couple of days ago, since the Downtowners were trumpeting the low vacancy rate.

Anyway, I realized that I couldn't visualize where these places were, exactly, so Linda and I went looking for them.

Gypsy Soul ("women’s fashion and gypsy home furnishings") is on Wall St., next to Pizza Mondo, where the t-shirt shop used to be. Lotus Moon ("sustainable gifts, clothes and jewelry") is on Brooks St., where Wabi Sabi used to be.

The Lobby is where the Bond Street Market was before it moved. A wifi cafe. Above it, I guess, is going to be an "all-ages" dance club, Andre's Dance Club.

Ruby, a "chic lounge and bar" on Minnesota St.

Colour N' the City, has opened in Tin Pan Alley. "Furniture and decor."

It seems firm that Jackalope Grill is coming to Putnam Pointe.



Meanwhile, Bourbon St. is closed, though it may be reopened under a new name and theme.



Overall, a pretty impressive showing...


NEW BUSINESSES DOWNTOWN

Jackalope Grill, 10/12/11.
Gypsy Soul, Wall St. 10/12/11.
Colour N' the City, Tin Pan Alley, 10/12/11.
Lotus Moon, Brooks St., 10/12/11.
The Lobby, Bond St. , 10/12/11.
Ruby, Minnesota Ave., 10, 12/11.
Andres Dance Club, Bond St. , 10/12/11.
Kariella, Lava Road, 8/24, 11.
Plankers, Wall St., 7/11.
Faveur, Franklin, 7/11.
Dream Pebbles, Minnesota Ave., 6/15/11.
Bend Yogurt Factory, Franklin/Bond, 4/26/11.
High Desert Lotus, Bond St. , 4/4/11.
Tryst, Franklin Ave., 3/11/11. (Formerly Maryjanes, **Moved**).
D'Vine, Wall St. , 2/9/11.
Let it Ride!, Bond St., 1/29/11.
Gatsby's Brasserie Bar, Minnesota Ave., 1/8/11
Tres Jolie, Wall St., 12/20/10.
Caldera Grill, Bond St., 12/7/10
Bond Street Grill, 12/7/10.
Perspective(s), Minnesota Ave., 11/20/10
Toth Art Collective, Bond St. 11/20/10
Boken, Breezeway, 11/20/10
Dalia and Emilia, Wall St., 10/3/10.
Antiquarian Books, Bond St., 10/3/10.
Giddyup, Minnesota Ave., 10/3/10.
The Closet, Minnesota Ave., 8/11/10.
Showcase Hats, Oregon Ave., 8/11/10,
Red Chair Art Gallery, Oregon Ave. 7/13/10.
Earth Sense Herbs, Penny's Galleria, 7/12/10.
Mad Happy Lounge, Brooks St., 6/2910
Common Table, Oregon Ave. , 6/29/10.
Looney Bean Coffee, Brooks St. , 6/29/10.
Bourbon Street, Minnesota Ave., 6/22/10
Feather's Edge, Minnesota Ave., 6/22/10
The BLVD., Wall St. , 6/13/10.
Volt, Minnesota Ave. 6/1/10.
Tart, Minnesota Ave. , 5/13/10
Olivia Hunter, Wall St. 4/5/10.
Tres Chic, Bond St. 4/5/10
Blue Star Salon, Wall St. 4/1/10.
Lululemon, Bond St. 3/31/10.
Diana's Jewel Box, Minnesota Ave., 3/25/10.
Amalia's, Wall St. (Ciao Mambo space), 3/12/10
River Bend Fine Art, Bond St. (Kebanu space) 2/23/10
Federal Express, Oregon Ave. 2/1/10
***10 Below, Minnesota Ave. 1/10/10
Tew Boots Gallery, Bond St. 1/8/10.
Top Leaf Mate, 12/10/09
Laughing Girls Studio, Minnesota Ave. 12/7/09
Lemon Drop, 5 Minnesota Ave., 11/12/09
The Curiosity Shoppe, 25 N.W. Minnesota Ave, Suite #7. 11/5/09
Wabi Sabi 11/4/09 (**Moved, Wall St.**)
Frugal Boutique 11/4/09
5 Spice 10/22/09
Cowgirls Cash 10/17/09
***Haven Home 10/17/09
Dog Patch 10/17/09
The Good Drop 10/12/09
Lola's 9/23/09
**Volcano Wines 9/15/09
Singing Sparrow Flowers 8/16/09
Northwest Home Interiors 8/5/09
High Desert Frameworks 7/23/09 (*Moved to Oregon Ave. 4/5/10.)
Wall Street Gifts 7/--/09
Ina Louise 7/14/09
Bend Home Hardware (Homestyle Hardware?) 7/1/09
Altera Real Estate 6/9/09
Honey 6/7/09
Azura Studio 6/7/09
Mary Jane's 6/1/09
c.c.McKenzie 6/1/09
Velvet 5/28/09
Bella Moda 3/25/09
High Desert Gallery (Bend) 3/25/09
Joolz
Zydeco
900 Wall
Great Outdoor Store
Luxe Home Interiors
Powell's Candy
Dudley's Used Books and Coffee
Goldsmith
Game Domain
Subway Sandwiches
Bend Burger Company
Showcase Hats
Pita Pit
Happy Nails

(List begun, Fall, 2008.)

BUSINESSES LEAVING

Bourbon St., Minnesota Ave. 10/12/11.
Curiosity Shop, Minnesota Ave., 7/11
Luluemon, Bond St., 8/26, 11.
Shear Illusions, Franklin Ave., 7/11.
Crepe Place, Wall St., 7/11.
Pita Pit, Brooks St. , 6/28/11
Smith and Wade Salon, Minnesota, Av. , 6/3/11.
Perspectives, Minnesota Av., 6/1/11
River Bend Art Gallery, Bond St., 5/5/11.
Donner's Flowers, Wall St. 3/11/11. (**Moved out of downtown**)
Maryjanes, Wall St. , 3/11/11. (new name, Tryst, moved to Franklin.).
Di Lusso, Franklin/Bond, 2/9/11.
Earth Sense Herbs, Penny's Galleria, 1/2/11
Marz Bistro, Minnesota Av., 12/20/10.
The Decoy, Bond St., 12/7/10.
Giuseppe's, Bond St., 12/1/10.
Ina Louise, Minnesota Ave., 11/3/10.
Laughing Girl Studios, 10/21/10
Dolce Vita, Bond St, 10/21/10
Diana's Jewell Box, Minnesota Ave., 10/15/10.
Lola's, Breezeway, 10/8/10.
Oxygen Tattoo, Bond St., 10/3/10.
Great Outdoor Clothing, Wall St., 10/3/10.
Volcano Vineyards, Minnesota Ave., 10/3/10.
Subway Sandwiches, Bond St. 9/2/10.
Old Bend Distillery, Brooks St., 6/19/10.
Staccato, Minnesota Ave. 6/18/10.
Showcase Hats, Minnesota Ave., 6/1/10 (Moved to Oregon Ave., 8/10/11.)
Cork, Oregon Ave., 5/27/10.
Wall Street Gifts, 5/26/10
Microsphere, Wall St. , 5/17/10.
Singing Sparrow, Franklin and Bond, 5/15/10
28, Minnesota Ave. and Bond, 5/13/10.
Glass Symphony, Wall St., 3/25/10
Bend Home Hardware, Minnesota Ave, 2/25/10
Ciao Mambo, Wall St. 2/4/10
***Angel Kisses 1/25/10 (Have moved to 'Honey.')
Ivy Rose Manor 8/20/09
***Downtowner 8/18/09 (moving into the Summit location)
Chocolate e Gateaux 8/16/09
Finders Keepers 8/15/09
Colourstone 7/25/09
Periwinkle 6/--/09
***Tangerine 7/21/09 (Got word, they are moving across the street.)
Micheal Cassidy Gallery 6/15/09
St. Claire Coffee 6/15/09
Luxe Home Interiors 6/4/09
Treefort 5/8/09
Blue 5/2/09
***Volcano Tasting Room 4/28/09** Moved to Minnesota Ave.
Habit 4/16/09
Mountain Comfort 4/14/09
Tetherow Property 4/11/09
Blue Moon Marketplace 3/25/09
Plenty 3/25/09
Downtown Doggie 3/25/09
***King of Sole (became Mary Janes)**
Santee Alley
Bistro Corlise
Made in Hawaii
EnVogue
Stewart Weinmann (leather)
Kebanu Gallery
Pella Doors and Windows
Olive company
Pink Frog
Little Italy
Deep
Merenda's
Volo
***Pomegranate (downtown branch)**
Norwalk
Pronghorn Real Estate office.
Speedshop Deli
Paper Place
Bluefish Bistro

(List begun, Fall 2008.)

"Mixed blessing...."

There is a bit of a movement afoot downtown to perhaps amend the street closures.

You all know I've been advocating this for years.

But when they closed the streets for a bike race on First Friday in September, they finally went too far. It upset some art galleries and restaurants.

Thing is, this was going to happen sooner or later. It had to. If downtown kept hosting more and more and longer and longer events, it was bound to infringe eventually on enough businesses that someone was going to break out of the pack and complain. It happened a few years back, when me and a couple of other complained to the city councilors of the time, which is why the rules that are now in place were instituted. But like all inconvenient rules, it seems to me they've been stretched and 'exceptioned' to death.

Chuck Arnold was kind enough to include me in an e-mail stream about the subject. But until today's article in the Bulletin, "Closed Roads a Mixed Blessing in Bend," I was thinking this was privileged information and not for me to talk about. But the cat seems to be out of the bag.

I think it's interesting that an experienced restaurateur, such as Gavin McMichael, owner of the Blacksmith for many years, immediately decided that street closures on peak weekends didn't make sense and hurt business.

I've heard rumblings of the same sort from other restaurant owners over the years.

It's hard to get a business owner to say anything negative in public. At best you'll get a neutral answer. Nobody want to send out anything but positive messages.

So you have to kind of gauge peoples reactions on an cryptic scale. Mild approval is probably really neutral. Mild disapproval means they really don't like it, but don't want to say.

When the reporter called yesterday, I tried to take a mild tone -- pointing out that limiting the events only helped make the remaining events more special; that spacing them out a bit better would be more effective; looking for slower weekends or different locations downtown instead of closing streets (and parking) would be a good thing, and asking the event planners to be more mindful of the needs of downtown merchants.

I was actually kind of surprised to learn that 3 street closures were allowed in each of the summer months. That's at least one too many; and as I say in the article, I think one event per month would maximize the remaining event, and allow us to do business during our normally busy times.

In fact, I think it's backward. We need the events to occur in April and May and September and October -- when the weather is still decent and it might do us some good.

I think in mid-July is almost causes gridlock. Like all good things, too much can be a bad thing.

I'm not sanguine about the prospects of much changing. There is just too much of a lobby in support of these events: City and downtown officials, event planners, media (advertisers), vendors, and of course -- you the public who just want to right to PARTY!!!

But at least this little flurry of activity has served warning that these events are, as the headline put it, a "mixed blessing." Chuck seems to think it's some kind of communication problem -- that we aren't being warned enough or something. But I always know when the events are coming, so I think that's a red herring. It's the events themselves that can be the problem.

Without this constant reminder, they'll just keep adding events until the next time they go too far....

Making Room For Books, Part 2.

I mentioned two weeks ago rearranging my bookshelves to make room for three large orders.

Two of those orders came in over the last few days, so that by yesterday morning I had 12 larges boxes of books waiting to be shelved.

Almost 500 books.

Maybe that doesn't sound like that much. But it's nearly 5000.00 worth of retail. If I stacked them, it would be like, like, 55 feet tall. O.K.? (1.3 inches per book.)

If they fell on me they'd crush me to death.

Get my point? Lots of books.

As you know, my predilection is to get inventory. And then more inventory. Fill every nook and cranny and then some. Can't sell it if I don't have it.

For instance, yesterday, I filled a hole in my classics and got a bunch of the Shakespeare plays. A bunch of Bernard Cornwell historicals. That kind of thing.

What I'm finding by working less days, is that I'm pretty much working every minute once I get the store. In fact, I was here for an extra two hours last night. I had gotten so good at pacing myself that I almost felt like I wasn't working. But these jammed packed days show that I was working, I just was stretching the labor out.

Back to the books.

Many of these books were bought at a volume discount, so I wanted to figure out the retail price as I went along and that took extra time. But I felt like I needed to justify to myself the expense; that I wasn't being foolish buying them this way.

I may not have been foolish, but I need to not do again for a long while.

Most of these books are what I would term "mid-list" books; necessary for a good bookstore, but not fast movers. Buying these at a discount makes sense, and I can only buy them at extra discount if I buy in volume. This gives me more time to sell less books and make about the same amount of money as I do for my primary books that I pay full price for.


The irony is -- by dealing with 500 books yesterday, I probably only sold 1 book all day. Because -- as I've learned -- I have to make sure that each book reader is welcomed and oriented in the store, or they walk out. When I'm up to my eyebrows in stacks of books I can't really do that....

But...well, it's the slow time of year and the best time to restock.

Truth or a positive impression?

I'm going to try to nod and smile whenever a customer tells me how great I must be doing because of all the superhero movies.

This is a case where my constant urge to tell the truth just doesn't do me any good.

No, superhero movies don't help, I said to a customer yesterday.

Yeah, but I bet the new Avengers movie will really bring people in! he said cheerfully.

Uh, yeah. Right.

I mean, let it go. How can it hurt?

Wednesday's Whats?

We really hit our seasonal slowdown this week. It happens every year, eventually.

The better than average business was nice while it lasted.

**********

Read an important chapter of my book last night at writer's group, which was picked to shreds. I agreed with the criticism, mostly. There just isn't much I can do about it --- yet.

As I near the end of the first draft, it becomes more and more clear that I've got some major reworking to do. I'm going to need to shuffle the plot around. For instance, my second chapter really needs to come later, and the chapter I read last night, (the 13th chapter) really needs to come a lot earlier.

So just move them around, right?

But then every other part of the story also has to be changed. Arrgghh.

It's the price I pay for writing my story blind. But I've found that writing a story as a way of discovering the story is the only way I can write.

One of the writers was shocked that I didn't know the end of the book until the 13th chapter.

What usually happens with me, is I just get a glimpse of an idea and start writing. About 50 pages in, I usually get a glimmer of a rough outline for the rest of the books. And then about 2/3rds of the way in, the total plot comes into focus.

But like I said, the price I pay is finding out crucial plot points halfway or more through the book....

**********

They keep talking about Halloween being a big retail holiday. Not for me. Don't see any bump at all.

**********

This Falls T.V. shows:

I've completely lost interest in Ringer. Not much good material for Sarah Michelle Geller to work with there.

Terra Nova looks like mediocre Star Trek. Which is enough for me to keep watching.

Boardwalk Empire keeps floundering -- promising lots of action and delivering lots of talk.

Dexter -- love the character of Dexter's sister. Scenes come alive when she's on.

Alphas -- some reviewer (Salon or Slate) pointed out the above (Deb of Dexter being a firecracker) and also pointed out the kid who is autistic in this show being the best character, to which I totally agree.

C.S.I. Las Vegas: Starting to become a habit show, which isn't good. Still enough to keep me on board, but not excited by it.

Looking forward to Walking Dead, though the showrunner from last year is gone, which can't be good.

Mentalist: Another habit show.

Homeland: I like it, but I can tell they are going to stretch it out and out and out.......

The Good Wife. Still probably the best network show out there.

At least we've gotten in the delay habit. DVR'ing shows and watching them all later. Figure it saves me several hours a week.

**********

Interesting about Chase opening two new branches in Central Oregon. I'll be closing my account there by the end of the month. I had a vestigial account that didn't cost me anything from the days when I got a business loan from Western Bank, which was pre-Washington Mutual, which was pre-Chase.

U.S. Bank offered me a line-of-credit as backup to my checking years ago, so it's been my preferred bank.

If I could start fresh, I'd go to a local bank or even a credit union, but I don't like making changes all the time.

**********

I think the Digital Trolls keep missing the point.

One of the online digital sites asked: what percentage of the cover price of a comic they'd be willing to pay for a digital version?

About 60% would be willing to pay up to 60% of the price.

Only about 10% were willing to buy 80% to 100% of the price.

But that still begs the question of whether it makes any sense to even PRODUCE a comic at those numbers.

I'm sure 100% of these digital trolls would buy your comic for FREE.


I've designed my store to let the bargain hunters go elsewhere with a shrug of my shoulders.

Once upon a time I chased them, and always to my regret.

I wish the publishers would grow a spine. They're running scared. They are going to chase customers at the cost of profits, and they'll get no thanks for it. They won't satisfy the digital trolls until it's free, I tell you.

Let them go. Make the profits while you can. Then, when the field clears, do what you have to do. Following the digital trolls downward is only going to lose you money in the short run and eventually you'll be so weak you won't be able to implement whatever solution emerges.

I'm not saying we won't have to change. I'm saying, keep trying to make money until you know what shape that change is going to take. Constantly tacking to the wind only makes you weaker.

Making the big bet, the way Barnes and Noble has done, is just a huge gamble. And most gambles fail. (Borders failed because they made a whole bunch of mistakes -- not having a e-reader being the least of them, in my opinion.)

I think publishers are acting like a bunch of ninnies, running scared from a bunch of digital trolls who really don't have the purchasing power they think they have. Most of them haven't supported their local shops or bought anything retail forever.

The Write Stuff.

"The Write Stuff." What a great title for a 'How To' book!

Didn't get any book writing done yesterday. Was waylaid by bookkeeping sorts of things; taxes, life insurance, cash register stuff, retirement accounts.

Still, I went to bed feeling like a writer.

It's that "feeling" I need to maintain, and writing is the way to maintain it, but also by keeping to my commitment, and knowing that somehow, somewhere in the back of my brain, I'm still working on my story.

I'm pushing forward on the first draft, but in re-reading snippets of it, I'm realizing that I still have plenty of filling in to do.

I tend to write my story willy nilly, mostly plot and action. First this happens, then this, and then this.

Later, I'll need for the characters to step back and explain/show WHY they did such and such, or WHAT was the background, and more HOW it was done, and WHEN such a thing happened and try to add telling details, make it feel more real with more verisimilitude, and add a bit of business to make the character more alive, and colors, sights, sounds, and decide on a tone and mood and so on and so forth.

All of which is a can of worms. Any change can change everything else.

But that's more or less the gist of it: The Characters must step back and explain/show what they are doing. Without slowing down the story.

I'm going to do a little research on plotting. For instance, in watching police procedurals on T.V. I'm noticing that there is a lot of these sorts of nuts and bolts: "Let's go." "Stay here." "First we'll do (this) and then we'll do (that.)" Often used as the beginnings or punctuations to scenes.

I tend to rush the plot when writing a first draft.

I've heard tell of writers who put in TOO much in the first draft; in fact, that seems to be the usual problem. They need to cut, and pare down, and simplify and so on.

Not that I won't have to cut. I have to be ruthless and remove anything that doesn't add to the story, no matter how much I like it.

I have a scene late in the book that is set in a "destination resort" and I go on about Central Oregon's resorts and their history and zoning and all that. All of which my writer's group didn't like. "Sounds like preaching," they said.

Heh. Obviously, they don't read my blog.


LATER: Well, there it is. I knew my subconscious was working on it. As I was taking a shower, I suddenly thought of a satisfying ending, which neatly wraps up the story arc but isn't completely predictable. Cool.

Now all I have to do is write those last five chapters (estimated.)

Wow. A real book.

Spandex City.

Netflix streaming has problems beyond branding and price.

I find it lacking in info. They show me the movie box, and a short summary of the plot, and a less than useful rating system. (*** or below, really are like * star.)

But what I really want to know is: Who are the actors, the director and the date of the movie.

It also seems like every time I actually search for a specific movie, it isn't available.

After all these years of hearing how great Netflix is, it was quite a letdown.

**********

I kind of like this gloominess. I don't know why. If I was in Eugene or Salem or Portland, I might not like it because it never ends. Or maybe it's just the change.

It makes me want to nest. Read. Write. Watch movies....

**********

As much as it isn't my thing, I have to admit that Bend has an impressive amount of Spandex and Nylon.

Bikers and runners.

**********

Going to try to write another chapter today.

The more I write, the more I see how much I need to write.

I put on the blinders to do this; writing through the doubt. Just gonna do it.

**********

Nice.

So we were better off in the Depression?

I know that's not what the front page article in the Bulletin today really says -- but, as far as the future is concerned -- it appears we may well have been better off in the Great Depression.

Incomes drop after the Great Recession? Well, that seems obvious to me, as well. The so called recovery only seems to be helping the well off.

Occupy Wall Street!

***********

Combine that with the article on how educational software seems to be less effective than planned.

Forgive my old-fogginess, but I'm not surprised.

Read, my dear students. Read. Read everything you can as often as you can.

Good books take time and they have depth and they are complex and they are also fun and engrossing. Keep reading until you find the book that has the above characteristics.

That's how you learn.

Sunday suds.

I had hoped for a more special movie than Real Steel for my first IMax experience.

Oh well.

**********

Checking the map out in the paper about Occupy Wall Street.

What I noticed, and have noticed a lot lately, is that Bend is on the map. Growing up here, Bend was never on the map.

**********

Linda went to see Jane Goodall in Redmond. She said there was a giant woman with a giant head with giant hair in front of her, and a skinny guy to her left who kept pressing his leg against her, and she finally got up and stood on the sidelines.

She went with a friend, and was 15 minutes early, but it was so crowded they had to split up.

She wanted to ask if Jane had seen "Rise of the Planet of the Apes" but once there, felt that was probably a little frivolous.

***********

It appears that the Bulletin has decided to go after Bend City Administrator Eric King. This is the second major story that implies things....

I wonder why?

**********

Wrote another chapter to my book last night. I lollygagged until 5:00 P.M. before I finally sat down and wrote something. Then it sort of took off.

Need time and inspiration. Usually I have one and not the other or the other and not the one.

**********

Lava caves play a big role in my story -- and I had one of the members of my writer's group ask what a "lava tube" is. (I guess I'll have to explain? Damn Californians -- heh.)

Linda said the story is fun, because of the local terrain and the recognizable characters. It's the first book I've written in the modern "real" world, though not the first time I've tried.

I have two other stories I started a couple of years ago before hitting a roadblock about 6 chapters in. The same kind of roadblock I had with this current book which I overcame by going on a "writing trip."

So I think the thing to do when I'm done with this book, is move on to one of the other books.

Then again, that might be the same mistake I made 30 years ago with my published books. I wrote different stories in different worlds, and maybe what I should have done is stayed in one world with one set of characters.

That's much, much more marketable.

I'll have to think that over.

Listen to me; advice to myself, finish the book before you start dreamin'.

**********

New DC 52

Read the other 26 #1 New DC's.

There has been some controversy about the sexual content of Catwoman, and of Star Fire in Red Hood, but the thing you notice is how much of that slightly naughty tone pervades the entire line of comics. Obviously, some of the titles have none of that, but others have quite a bit.

Doesn't bother me, nor does it bother most comic readers. (As I often try to point out: Thank goodness there is none of that slightly naughty tone to books, games, T.V. or movies....! Eh?)

I didn't gain any new young readers, here at the store. (What's strange is that I didn't even notice, because I've given up looking for that -- just like I've given up looking for bumps from superhero movies -- it's been years now that such an effect should have and could have happened and it has totally sunk in that it won't. Unless there is some sort of unusual tipping point event, and those you simply can't predict.)

It's mostly returning readers, and existing readers trying new things. And some adventurous adults.

As I mentioned before, it's like a cross between old line DC superheroes, and the more mature and interesting Vertigo line. Vertigo are some of my favorite comics, so it's right up my alley. Which may be a bad thing, I don't know. I tend to like titles no one else likes....

For instance, in this latest batch, I think I enjoyed All-Star Western best, which was a kind of cyberpunk/western combination.

Most of the rest had intriguing starts, which were mostly easy to follow. Some seemed very very slight -- like Supergirl, and some more dense like Superman.

It is a good trick to introduce teams like Teen Titans and Legion of Superheroes and Blackhawks and not confuse me or lose me. (I think I stand here as a representative of new readers.)

I haven't been a Green Lantern reader over the last several years as they have become more important -- but I sort of meant to take them on sometime. This new start was the perfect time to start, and I'm impressed by how fleshed out the G.L. universe is.

Turns out, I like a writer named Kyle Higgins and liked Nightwing, just as I liked Deathstroke earlier. (Turns out, nobody else much like Deathstroke...)

The writer Paul Jenkins shows a pretty strong story sense; I was a little confused by Brian Azzarello's Wonder Woman. It showed part of the iconic reach of Wonder Woman in the middle of a very confusing storyline.

I see why people like Geoff John's writing -- he did a very good job on Aquaman, though I thought the meta aspects a little off-putting. (Referring to Saturday Night Live skits about what a lame hero he was -- cute but distancing.)

I've been most disappointed with Scott Snyder's writing -- I love his American Vampire series, but I have felt his writing for Batman and Justice League Dark were muddled and unfocused.

Finally, I like the straight out genre naughtiness of I, Vampire (war between humans and vampires) and Voodoo (sexy alien.)

I also like the straight-on Noir and mystery aspects of titles like Deadman and Birds of Prey.

You can see how they are trying to take some stand-alone superhero types, like Firestorm and Captain Atom, and radically rethinking them. Which I'm not sure is going to help or hurt them. They will have to find readers, just like they always have.

It's hard to mess up Batman, and all the Batman titles have been competent. But Batman could have been a home run -- he's by far the strongest character in the DC universe, in my opinion -- and they didn't really manage to write a completely outstanding story. Good, but not great. Too bad.

The whole effort has been very well done, and I think they were probably wise not to try to hire superstar writers -- who might have written that great Batman story I wanted -- but who are terribly unreliable.

Same with Superman, basically.

My advice to DC would be to keep them coming out on a timely basis, not be in a hurry to cancel any titles too soon. (I think that would be breaking an implicit understanding between publisher and new readers. We oldtime comic readers understand that titles come and go -- but new readers need that sense of continuity to be reassured enough to continue.)


This week, we got the first cycle of the second issues, which I'm going to let pile up for the first two weeks before reading. I ordered tons of the second issues, and reprints of the first issues, so I should have a copy of everything by the end of the month for anyone who wants to give them a try.

Like the first half of the New 52, I intend to read all the second issues, after which I'll probably do some winnowing down.

Dinosaur death dance.

Independent bookstores are like the little mammals who scurry among the rocks trying to survive, while the giant dinosaurs are fighting to the death above them.

This seems more true now, than ever.

A few days ago I wrote about Kindle Fire getting exclusive e-rights to the top 100 DC Graphic Novel: titles like, Watchmen, Sandman, and Fables. You know, the evergreen books I sell on a constant basis.

I thought this might be the biggest problem e-readers would face; the Balkanization of the backlist (and frontlist, I suppose). If most all available books aren't available on most all formats, it is going to prove pretty frustrating to most readers.

Well, Barnes and Nobles reaction to the Kindle/DC deal was the pull out all 100 of the graphic novels from their brick and mortar stores.

Let the Exclusives begin!

I've always maintained that -- all other things being equal -- I thought I could compete with the big chain stores on price. That is, I didn't think price alone could wreck my chances.

What really hurts me on new material is the inequality of distribution. Getting stuff later than other stores, or not being able to get it at all. Exclusives, to me, are destructive to the marketplace. I wonder if they even prove advantageous to the big stores, when all that happens is that each store stakes out an equal number of exclusives, thus canceling out the advantages.

This is why I've concentrated on classic and cult favorites; I can neatly sidestep all the game-playing and discounts that go on with new bestsellers -- especially hardcover bestsellers.

Even there, I can sell a book if it fits my format well. I've sold the new Neal Stephenson book, Reamde, in hardcover, and I've sold a bunch of copies of Dance with Dragons, George R.R. Martin, and the second Patrick Rothfuss book, The Wise Man's Fear.

So, little mammal that I am, I keep on scrambling. I figure there's a chance the big boys will do so much damage to each other, I'll inherit the earth. Meanwhile, the massive asteroid -- e-books -- is about the slam into the earth and wipe out the dinosaurs. Heh.

By the way. Those 100 top DC graphic novels that Barnes and Noble no longer carries?

I've got most all of them in stock.

Thursday thuds.

The founder of Pixar has died. Some guy named Steve Jobs.

***********

My understanding is that Bourbon Street was harmed by the street closures. Here's the thing about the "future" benefit of events -- if you're trying to establish yourself as a new restaurant and you lose summer business, you may not make it to the "future." The "future" is now.

**********

Sarah Palin is not running for president. Which means she's crazy -- like a fox.

Now can we ignore her?

Nah, she'll say something outrageously stupid and ignorant every few months and keep the circus going.

On the other hand, by showing the good judgment of not running for President, Chris Christie has shown his worthiness....heh.

**********

I almost expected the stock market to crash today because of Steve Jobs. It doesn't take much to send the market spiraling downward. Squirrel!

I was late to the Apple cult. I now have a laptop and an iphone. The biggest change that has resulted from the iphone is that I became obsessed with Pandora and new music. (For which I really didn't need an iphone, but that's how it happened.)

Meanwhile, I keep meaning to find out what my phone number is. How do I do that?

**********

I tried a new tack with Pandora and just put in one starter group: Neutral Milk Hotel. Even then, it seems to devolve into sensitive singer-songwriters. What's the deal with that?

Pandora not like upbeat music?

**********

I wasn't as concerned about Hank Williams, Jr. idiotic comments as I was about his appearance while saying them. He was laying back like he couldn't hold himself up, slurring his words, and making no sense and otherwise looking like a big turd.

The guy needs help.

**********

People are leaving flowers at Apple stores! How long before someone starts a religion, on the Holy Jobs, a high-tech religion? The Gospel of Jobs?

"That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."
Business Week interview, May, 1998.

There are tons of quotes like that. His Stanford address alone is pretty wise.

A hundred years from now, all us cyborgs who are still around will be plugging in once a day to chant, "Insanely Great!!!"

I want to write about....

I was torn this morning about what to write about.


I wanted to write about the Digital Trolls, as I call them. Nitwit nihilists who seem to want to destroy all that's standing for some rarefied gleaming digital future.

I'm perfectly willing the argue the future of books versus e-books, but why the hate?



I wanted to write about the Occupy Wall Street movement, and how I'm only surprised that it took this long and I hope it keeps going and I don't really care if there are announced objectives -- the simple fact that they are protesting and they are on Wall Street is enough for me.



I wanted to write about a couple of local businesses both large (Jeld-wen) and small ( a restaurant who I won't name) are possible examples of overreach. Jeld-wen has unloaded it's resorts, and stopped sponsoring golf tournaments (to me the very heights of narcissism) and have essentially been taken over by another company.



I wanted to write about the the New DC 52 and how crazy I've been reordering them and how I'm very unlikely to actually make much money from the sales but I will have a good solid section of comics worth reading and that's worth something.



I wanted to write about how I've taken the increase in business in September as a green light to order everything in sight and how the last two days have been really slow which makes me nervous but at least I'll have plenty of material to sell and yes, it was slow the two days after a downtown event and no, I don't know why.


I wanted to write about how stupid I must be because I can't figure out why you would spend 229,813 on solar panels for the Bend Garage that would save 3000 a year and thus pay for themselves in --- oh, 77 years.

Then again, being offered 400,000 in grant money to do it, why wouldn't you?



But instead, I'm not going to write about any of them...

The Fine Print.

I'm just not very good at reading the fine print.

I try to compensate by keeping things simple.

Anyway, while doing my 2010 taxes, I noticed I was getting charged a leasing fee twice a month for our visa machine.

So I got on the phone, was transferred 3 times, waiting 20 minutes for an operator, and finally got to ask.

"Our records show that you have had two machines from the beginning, 2008."

"I have one machine," I said.

So we thrashed that out. My guess, I was either sold two machines when there was too long a lead time, or...who knows? Anyway, she credited the extra charges toward the prices of the 2 (?) machines at my store, and the one at Linda's store. So we own the machines, including a phantom machine, no more charges.

Meanwhile, I have a vestigial bank account with Chase that I'm really only using for a couple of automatic withdrawals. So I got on the phone to change over my health insurance withdrawal. While I was at it, I asked for coupons I could use to pay into my Health Savings Plan -- I can put up to 4K a year into it that is tax deductible. One thing that is probably for certain, me or Linda will need it someday. (My deductible is a whopping 5k per month; Linda's about half that much.)

I'm intending to do everything I can to put money away for the next 6 or 7 years.

It may be a bit of game-playing, but for me it's all about enforced discipline.

The second automatic withdrawal was for our life insurances. For this, we went to our agent's office John Asmussen who we've had for 26 years. Turns out, Linda's health insurance coverage had declined from 100k to only 11k through some mechanism, which was surprising, and my term insurance was only a few years from being completed.

I decided to go with a variable life insurance, for both of us. Yes, RDC, I understand that is not the best investment -- but I need life insurance, and I'm treating it as an enforced savings, which is what I need.

Over the last year, now, I've eliminated about 350.00 in unnecessary charges, some I knew about and didn't do anything about because I was too busy, others I didn't even know about. Closing the extra bank will save a big 18.00 a month.) 200.00 worth of the savings was on postage from not doing "direct" shipping from Diamond. I've identified another 100.00 savings, so by the end of this year I should have about 468.00 in small savings, which is the equivalent of 1000.00 a month in sales I don't have to sell to get to the same break-even point.

Probably should have done these things years ago, but I was focused on bigger things.

Like trying to survive.


Meanwhile, the stock market is doing a skeleton dance over our savings.

I now have great empathy for the investors circa 2007-8 who watched their portfolio's tank three times that much. It's painful.

But I've decided I'm going to be working for the next 7 years, minimum, so I'll hope for the best and slowly changeover my investments to more stable funds. I'd started that process, but hadn't gotten far enough before this latest crash.


Meanwhile, our tax guy, Gary Plagman, informed us that because Linda is over 62, that all medical expenses are write-offs, at least with the Oregon taxes. Amazing. The tax code is really very generous to old folk, isn't it? Wow. Seems almost unfair.


The thing I'm trying hardest not to do, is pull any principle out of what we've already put aside for retirement. Taxes are the one time of year when we are in real danger of having to do that. I'm thinking I might -- might -- be able to cover the full tax bill this year, though I'll be dancing on the edge of the cliff as far as cash-flow, but if I can do it, I'll feel pretty good.

Monday mopes.

Going in to the accountant this morning to finish the 2010 taxes. Yes, I know it's October, but I've been doing the extension thing for 20 years or more. I simply have more money because of the summer profits.

So I spent all day yesterday working through the receipts.

I'm a little surprised by how little money I made -- surprised because I don't remember feeling any financial pressures last year. I guess it means that I'm living within my means.

***********

We had an average Saturday, and better than average Sunday, so let's see if the followup days are slower, as usual. Of course, it's raining, so it's hard to know if there is a one on one correlation.

As I've mentioned, these street events don't hurt me as much as they used to. I've mainstreamed the store, to a bigger extent.

I'm still concerned by how many street closures there are, though. (Again, to clarify; I'm not against the events, but the need to close the streets.)

**********

I neglected my garden in August and September. But I'll be in pretty good shape next year to make some progress.

I have just one of the hollyhocks still trying to bloom. Seems like it's been trying to bloom for weeks.

**********

The rain is a bit refreshing. Until I remember that I'm going to see another 8 months of colder weather.

(Yeah, yeah...I'm a real Bendite, (Bend Sux).

**********

I was all keen to write the last couple of weekends, but last week I needed to do the comic orders, and this week I needed to do the taxes.

Next weekend, I'm going to write. Or I might lose my mojo.

**********

Not to complain about the New DC 52; but so far, I'm probably spending more than I'm making -- because I'm afraid of falling short.

Always the danger in a surge.

As I said yesterday, better to feed the surge in the short run even if you don't make much, so that you have higher sales and more cushion in the future.

**********

Spending it, not saving it.

So I had a 30% increase in revenue last month, above what I expected.

I turned around and spent every bit of it on more product. Not only that, I borrowed from next month's budget to buy even more.

Before I explain why I did that, I want to throw out a couple of precepts I follow.

A. Demand is not (mostly) created by a single small business.

B. It is easier to lose money than to make money.


Precept A.) This can be argued. What do I mean, small businesses don't create demand?

In my opinion, in most cases Demand comes from larger societal and cultural forces. Sure, there are exceptions. Small businesses who through dent of effort and knowledge and interest and space and time are able to create demand for a product that isn't in demand elsewhere. In fact, probably every small business has one or two items where that is true.

As often as not, this demand creation isn't terribly cost efficient. The store creating the demand either isn't realizing or doesn't care that the amount of effort, time, space and energy they are expending to create that demand is zeroing out the benefits of that increase.

If there was one thing I'd like to get across to beginning businesses, it is to remind them to accurately weigh the actual costs of all the extras they throw in; time, space, energy -- weigh these things carefully and put sufficient importance on them.

Mostly we small businesses are riding the waves, reacting to the ebbs and flows of demand, rather than actually creating demand. For instance, nothing I can do to try to create interest in DC comics will equal all the publicity and demand that DC New 52 has created.

In most cases, if demand is sparse for a product, it will stay sparse no matter what you do. Sure, you can have Sales. Or you can buy more inventory. Or advertise more. In fact, the temptation to do those things to create demand is pretty overwhelming.

It is almost always a mistake. It's building sand castles to hold back the ocean waves. Best to adapt to the 'real' demand; move on, try to sell something else.

Lowering prices or increasing stock or spending money in the face of low demand usually has the effect of pushing a wet noodle.


However -- and this is completely different -- when you see demand increase, you can have a major influence on that increase. By adequately servicing that increase, you can push the increase even higher. You increase inventory and space and energy and time and all the rest to keep that demand going.

You do this to PUSH UP SALES.

Which brings me to: Precept B). It's easier to lose money than make money.

To illustrate this, I'm going to throw out some simplified figures, which are made up, but which accurately reflect the percentages of the actual figures.

Let's say you have a store that has 6k in overhead, and 50% margins. This means, this store has to sell 12K a month to break even.

Let's say, that for six months, you have an increase in demand. Say, for the first month you make 16K.

There are three options.

1.) You take the 4k extra and spend it on yourself.

2.) You spend 2K to replace the inventory and save the other 2K.

3.) You spend all 4K in extra revenue on more of the in-demand product.

Let's look at those three options.

Option#1 sounds great. Woo hee! 4K in profits. Let's spend it on a downpayment for a new car. I've always wanted that Hawaiian vacation!

However, your store now has much less inventory and chances are you'll enter a death spiral; less product= less sales, less sales=less product. You've taken that increase in demand and put a stake through it's heart.

Obviously, I've never done this.

Option #2. This is a much better option, and most people would think it the prudent way to do things. But if you do this, you are only servicing demand, you are not helping increase it.

Let's say you do this for six months. Sales stay at the 16K level, and you've saved up 12K in emergency money.

Sounds good, right?

Option #3 sounds rather foolish in comparison. Spend it all?

But let's say you spend all the extra profits on product for six months, and at the end of that period of time, you've increased sales to 18.5K a month. You may have no extra money, but you have more product for sale.

Remember what I said about ebbs and flows? At least in my store, I've learned that what goes up goes down. You're humming along, and suddenly Costco is selling sports cards cheaper than you can buy it. You're selling the hell out of something, beanie babies, pogs, and suddenly, overnight, everyone loses interest. You're having a damn good decade, and suddenly you face the Great Recession.

So let's go back to those original figures.

6k in overhead, at 50% margins, requiring 12K for break-even.

Under Option #1, any decrease in sales and you're simply dead.

So let's look at Options #2 and 3. Which is wiser?

Most people would pick Option #2. Save the money.

But I would argue for Option #3.

Remember that 6K in overhead? Within that 6K in overhead, let's say that you pay yourself 2500.00 a month. As long as you are protecting that 12K sales level, you can pay yourself every month.

So what happens with a massive downturn? Let's say sales suddenly drop by 25%.

Under Option #1, bye bye, adios, too bad, so sad. Hope you enjoyed your Hawaiian vacation. You can always try to sell your new car for a loss.

Under Option #2, you drop back down to 12K, which is your break-even point. However, if you drop even the slightest bit more than that, you can rapidly use up that 12K in savings. In other words, it isn't the best idea to hover at your break-even point. Too easy to get pushed off the cliff. You have to be ultra careful, ignore risky opportunities --not a great formula for health.

Under Option #3, you drop to roughly 14,000.00 a month in sales. Still comfortably above your break-even point. You have time to adjust, you can cut expenses, or live off all the extra inventory you bought while things were going good. You live to fight another day -- not just surviving, but actually having resources to respond to conditions.

So it's best to get your sales level as high as you can get it, so that you have a cushion to fall back on.

Best of all, you protect that 2500.00 a month that you live on.

Given these options, I will always choose to push demand when the opportunity presents itself.


Let me repeat: It is easier to lose money than to make money.

If anything, I've soft-pedaled the reality of the ebbs and flows. Downturns quickly eat up savings, but if you've built up enough of a sales cushion by pushing demand, you can avoid having to dip below your break-even point.

Under Options #1 and #2, in the face of a drop in sales, you have to respond with a lower level of inventory, so chances are that 25% drop in sales for option #1, might be more like 40%. That 25% drop for Option #2, might be more like 30%.

But your drop in sales for Option #3, where you have brought in sooooo much more inventory -- it might only be a 20% drop.

Compound those differences for any significant amount of time, and the paltry savings you might have made under the first 2 options can quickly disappear.


You run a small business.

Take modest profits.

Spend the rest of it strengthening your business.

Over the course of a career, you might actually earn significantly more money than by earning big profits for a few years.

"....making up for it in volume."

"Sweatshop Conditions at Amazon.com." Bulletin, 10/2/11

Shop locally. The better my neighbors do, the better I do.

I've argued that large corporations are cheaper at the cost of losing local jobs on the sales side of things.

They are also cheaper at the cost of losing local jobs on the supply side of things. Hell, not only locally, but nationally. They ship the jobs overseas.

Corporations hurt the local economy from the back of the store as well as the front of the store.

Oh well. We'll never get it, will we?

**********

Well, it was bound to happen. This week's Sunday New York Times showed up, and I still haven't read last weeks....

**********

"Coupon sites are fading...." Bulletin, 10/2/11.

"There was no loyalty...."

Well, duh. I could have told them that. It is built into the genetic structure of the American small business that if you have a "Sale" or you sell things cheaper, that you'll more than compensate the loss of profits by an increase in sales.

I can't tell you the number of times I've been told, "If you sold this cheaper, I would buy more." Except, they don't. I know they think they will, but they simply don't.

The whole ad industry is built on this idea.

What you've got to remember is -- a 10% markdown, is 25% of my profits. A 20% markdown. is 50% of my profits. A 50% markdown, I'm losing money. Then giving half of THAT to Groupon? Insanity.

Besides who ever responds to a measly 10 or 20% sale anymore?

That, and the inescapable fact that I have to sell something between 3 and 4 times at regular price if I want to keep it in stock to get the profit I would have gotten from selling once if I didn't want to keep it in stock.

That multiplier increases with every discount level.

A store without stock isn't a store for very long.

Not the mention the cost of the ads, which add even more to the multiplier. So, by offering 20% off, and buying ads, I probably have to sell something yet another 6 or 7 times as often to make the same profit...

Selling something 9 to 11 times is something I just rarely do, no matter how popular the item is. (I'll sell types of product that many times, but not individual items...) At least, not during the period of the 'Sale.'

In my opinion, this concept only really works for very large businesses. And even there, I suspect they finagled some deal on the supply side that really give them close the same margin they would have gotten by paying the normal wholesale price and selling at the normal retail price.

Again, the effect of the finagled deal on the supplier, manufacturer base.

A discount that, as a small business, I just don't have the bully power to get.


(A 'service' business doesn't have a cost of goods, so offering discounts doesn't affect the bottom line so much -- but even that is devaluing time and service.)


As far as giving product away to get people in the door? Been there, done that. I had thousands and thousands of extra customers from the various fads over the years: beanie babies, pogs, Pokemon, etc. When the fad was over, the 'customers' disappeared.

So gaining 'customers' by bribing them with giveaways -- well, they'll take the giveaways, thank you very much -- but you won't see them again until you give something away again.

The more you train your customer to expect deals, the more they'll expect deals.

The more you train your customer that you sell at "regular" price, the more they'll be willing to pay regular price. They'll decide if what you offer -- your selection, location, knowledge, etc. etc. is worth it to them.

You simply build on those customers, and let the others go. Really, Amazon customers are Amazon customers. Walmart customers are Walmart customers. It seem utterly foolhardy to try to compete on price.

(One thing I'm noticing, is that the customers I should be losing to the internet are often the same customers I already lost to the big box stores ---so I'm not noticing e-book readers, because they were often the same readers who were buying from Barnes and Noble and/or Amazon already.)

But...well, if you're reading this blog, I know you value the local merchant at least to some extent. You may not even know you value the local merchant, but if you think about it you're not going to be talking to or listening to anyone at Walmart or Amazon who actually makes decisions....

But you can talk to me any old day of the week, and I'll be upfront with you.

In the end, the only solid way to gain business is to have the product people want, but charge enough for you to pay your bills. Sounds simple, but most people wander the deserts of advertising and discounts before they get around to the oasis of a fully stocked store that can afford to let the deal-seekers go.

It takes some guts to make that move, but if you can survive it, you'll be healthier in the end.

**********

Occupy Wall Street?

I wish I was there, man.

Hey, we have a Wall Street too! Oh, I better not say that. My fellow merchants would hate me if anything started happening.

Besides, we already have the beer revelers occupying downtown Bend every freakin' weekend.

Pardon me for mentioning it.

I have a rule about never hyping product on this blog.

But I received three graphic novels in this week that are so unique, that I can't help but talk about them -- this is meant more as news than any effort to get you in my store. O.K.?

A few years back, Frank Miller, creator of The 300, and Sin City, announced that he was going to write a story which, in effect, had Batman kicking the crap out of terrorists.

Apparently, the political slant was a little too much for DC, because they bowed out.

So it was put out this week by a different publisher -- in the exact same format as The 300 -- and called the HOLY TERROR.

I haven't read it yet -- but I think I can sum it up like this: it's a Batman-like character kicking the crap out of terrorists...


The second book is the CASTLE graphic novel. What's interesting about this to me, is that the T.V. show actually has made an effort to promote this, having the Castle character talk about the book and actually having an episode last week involving a superhero and a visit to a comic shop and a highlighting of the book. They also, apparently, had an ad run during the show. (I mindlessly skipped it on my DVR, as I usually do...doh.)

That is SO unusual. It's always driven me nuts that the T.V. shows and movies make so little effort to point out the original comics....


The third interesting book is by Craig Thompson, who wrote a large autobiographic tome called BLANKETS several years ago.

He just released a book called, HABIBI.

The description on his webpage:

Sprawling across an epic landscape of deserts, harems, and modern industrial clutter, HABIBI tells the tale of Dodola and Zam, refugee child slaves bound to each other by chance, by circumstance, and by the love that grows between them.

At once contemporary and timeless, HABIBI gives us a love story of astounding resonance: a parable about our relationship to the natural world, the cultural divide between the first and third worlds, the common heritage of Christianity and Islam, and, most potently, the magic of storytelling.

672 pages
7" x 9"
Hardcover
Fiction; Graphic Novel; Black-and-white drawings throughout
$35.00

Yep, it's 672 pages long. But absolutely gorgeous. I took one look at it, and ordered 2 more copies from my book distributor.

Anyway, usually there isn't even one book in a week that I would feel the need to trumpet, and this week there were three!

Pardon my hype.